The Internet Corporation for Assigned Names and Numbers (ICANN) launched a new trademark clearinghouse that aims to help companies protect their trademarks with the new generic top-level domains (gTLDs) that are available.
While entities have traditionally been limited to an Internet extension such as .com, .net or .org, ICANN now allows businesses, organizations, and governments to operate a gTLD of their own choosing. While the new domain names offer additional opportunities for businesses to market their brands, they also come with risks, notably trademark abuse and cybersquatting.
To help alleviate these risks, ICANN’s Sunrise Service will allow trademark owners to register their marks before new domains are launched. A sunrise period of at least 30 days is mandatory for all new gTLDs and having a validated trademark entry in the Clearinghouse is required to participate in the limited pre-registration period.
Meanwhile, the Trademark Claims Service will send warnings to both domain name registrants as well as trademark holders when possible infringement is detected. If a person attempts to register a domain after receiving notice that the trademark is owned by someone else, ICANN will notify the trademark owner and the owner will have options for challenging the website registration.
Of course, these protections come at an expense. The cost to register a trademark ranges from $95 to $150 a year.
How Can I Help?
While the ICANN clearinghouse is one way to protect your brand, it is not the only option. I encourage you to contact me to develop a comprehensive strategy for addressing the new domain names at firstname.lastname@example.org or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.
– Ex astris, scientia –
I am and avid amateur astronomer and intellectual property attorney in Pasadena, California and I am a Rising Star as rated by Super Lawyers Magazine. As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities. Connect with me on Google +