Trademarking you catch phrase.

Olympic swimmer Ryan Lochte is hoping that everything he touches turns to gold. He has filed a trademark application for the phrase “Jeah.”

If you are wondering what the word means, Lochte has stated it means happy or good. “Like, if you have a good swim, you say, ‘Jeah.’ Like, it’s good.  So, I guess … it means good,” he explained.  Lochte’s trademark application indicates he wants to market the word on various consumer products, including swim goggles, sunglasses, workout videos, gift cards, jewelry, mugs, key chains, clothing, trading cards and water bottles.

This could come in handy now that the swimming star has his very own reality show.  Airing in April the show is supposed to give us a glimpse into the life of the Olympic gold medalist.  Jeah.

Lochte joins the growing ranks of sports stars who are seeking to profit from their notoriety, or, as is often the case, prevent others from beating them to the punch.

In this case, it appears that Lochte has won the race to the Trademark Office. However, fellow Olympian Gabby Douglas was not so lucky. A student at Fordham University has already attempted to secure a trademark for her “Flying Squirrel” nickname.  Of course, under U.S. trademark law, Douglas can chose to oppose the trademark .

How I Can Help

Even bizarre phrases can turn into big money makers. For assistance with your trademark search, selection, prosecution, maintenance, or enforcement, please contact  me for a free 30 minute consultation by sending me an email or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.

– Ex astris, scientia –

I am and avid amateur astronomer and intellectual property attorney.  As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities.  Connect with me on Google +


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