The book is a quick reference for business executives and entrepreneurs about intellectual property. The book was written by Jeffrey Sheldon with some help from the other attorneys at my firm. The Manager’s Guide to Intellectual Property is designed to help business executives and entrepreneurs understand the basics concepts of intellectual property and know when to call in the intellectual property attorneys to assist.
Whether you’re selecting a patent, registering a trademark or negotiating a license, quickly gain the information you need to know to protect your company’s ideas and – equally as important – avoid infringing on the exclusive rights of others.
Using this book could save you from lost opportunities and costly lawsuits.
If you’re starting a new business, considering a new product line, purchasing a business, checking the health of your company or investing in research and development, make The Manager’s Guide to Intellectual Property your starting point.
You won’t find the minutiae of the law covered here. Rather, you’ll find easy-to-understand explanations of U.S. laws and how the U.S. legal system works along with practical tools and checklists you can apply in your day-to-day operation.
Keep this handy book on your desk for quick and current coverage of the key problem areas in intellectual property – including:
- Patents: What can be patented, types of patent applications, the patent process, avoiding patent infringement, challenging the validity of a patent
- Trade secrets: Trade secret protection vs patent protection, covenants not to compete, avoiding a trade secret infringement claim
- Selecting and protecting trademarks: How to select a distinctive mark, trademark searches and likelihood of confusion, how to federal register a trademark, keeping your registration alive
- Copyrights: What works can and cannot be copyrighted, how long a copyright lasts, copyright infringement, the rights of the copyright owners
- Agreements: Examples of restrictive agreements, indemnity, representative confidentiality agreements
- Licensing: When a license makes business sense, negotiating the license, license vs assignment
- Enforcement of intellectual property rights: Controlling litigation rights, insurance for intellectual property infringement, who can bring suits, remedies
How Can I Help?
If you, or someone you know, need advice on copyrights, patents, trademarks or research, please contact me for a free 30 minute consultation by sending me an email or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.
– Ex astris, scientia –
I am and avid amateur astronomer and intellectual property attorney. As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities. Connect with me on Google +