Legendary rocker Neil Young does not like how his songs currently sound on his iPod. To remedy the problem, he is working on a new, high-resolution audio format to replace MP3s, as evidenced by several trademarks applications filed on his behalf.
Young has applied for six trademarks: Ivanhoe, 21st Century Record Player, Earth Storage, Storage Shed, Thanks for Listening and SQS (Studio Quality Sound). The trademarks are described as follows: “Online and retail store services featuring music and artistic performances; high resolution music downloadable from the internet; high resolutions discs featuring music and video; audio and video recording storage and playback.” The addresses on the applications were from Young’s record label Vapor Records. If no one opposes the marks, they will move on to the next step in the trademark process.
Young has been a vocal critic of the quality of digital music. He even reportedly met with Apple CEO Steve Jobs before his death in the hopes of collaborating to create a new device capable of storing studio quality music.
“When I started making records, we had a hundred percent of the sound,” said Young. “And then you listen to it as an MP3 at the same volume – people leave the room. It hurts … It’s not that digital is bad or inferior. It’s that the way it’s being used is not sufficient to transfer the depth of the art.”
How I Can Help
Young is clearly passionate about his idea and is protecting his intellectual property rights. If you have a great idea, it is important to do the same.
If you need help to file a patent, copyright or trademark, foreign or domestic, or know someone that can use my help, please contact me for a free 30 minute consultation at firstname.lastname@example.org or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.
– Ex astris, scientia –
I am and avid amateur astronomer and intellectual property attorney. As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities. Connect with me on Google +